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Even today, there are many examples of customer success departments being set up, particularly among large corporations and SaaS companies. However, it is also important for the sales departments of small and medium-sized enterprises to understand and practice the concept of customer success. If there is no customer success department, the sales department, which is closest to customers on a daily basis, plays an important role in leading customer success. Furthermore, practicing customer success also leads to the solution sales that are required of the sales department.

In this article, we will explain what customer success is, and how it differs from customer support. We also introduce why customer success is important and KPIs (key performance indicators), so we hope you will find it useful. What is UAE Email Database Customer Success? To summarize, customer success is when a company actively works alongside its customers to ensure their success, thereby reducing cancellation rates and achieving upselling and cross-selling, thereby increasing the company's revenue . To put it more simply, it is a concept in which a company works alongside its customers to increase customer lifetime value (LTV) . This may seem natural, considering that we help customers through our products and services and receive money in return.



However, today, the SaaS subscription model is becoming more and more popular. In this case, it is relatively easy to acquire customers, but if they do not continue to use the service, profitability will decline. Given this background, Customer Success places emphasis on a proactive, "proactive" attitude and the goal of "customer success." We’ll go into more detail about why customer success is important in the second half of the article, so be sure to check it out. 3 Differences Between Customer Success and Customer Support To better understand customer success, let’s explain the difference between customer success and customer support.
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