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When entering a query into the Yandex search bar, the system provides the user with many pages containing keywords in whole or in part. The number of sites in the search results is so large that their full review is unrealistic. The main task of search engines is to place the most useful, informative and high-quality resources in the first positions of the results so that they correspond to the search query as much as possible.

This sorting of sites is called ranking, and the parameters by which the search engine evaluates resources for compliance with quality requirements are ranking factors. To promote a site in search engines, the resource must comply with these factors. In this article, we will tell you what ranking factors exist.

What are the ranking factors?
Behavioral
These parameters indicate the user's behavior on the site and the level of his satisfaction with the interaction with it. There are shopify website design many behavioral ranking factors, but search engines do not disclose the specific criteria that they take into account when evaluating resources.

CTR is the clickability of a website in search results. A shortened description of the page under the link should attract the user's attention and make it clear that the resource has useful and informative information in response to the request.

Bounce rate and return rate. If a user views a page and returns to the search or closes the tab, this indicates that the site partially or completely does not meet the visitor's needs.

Website traffic and traffic channels. For search engines, the sources of unique visits are important: mailings, advertising, social networks, direct transitions.

Direct transitions. If the user got to the site through browser bookmarks or entered the address himself, the algorithms consider the resource as a useful source of information.

Site actions are the number of pages, buttons clicked, forms filled out, sections viewed, and the total time spent on the site.



Page depth is the number of pages visited by a user in one session.

Repeated transitions. If a visitor repeatedly goes to a site through various requests, this indicates trust in the resource and the information contained on it.



Text
These parameters reflect the quality of the content. Search engine algorithms analyze how interesting and useful the information on the resource is for users.

Relevance: The content on the page matches the search query.

Quality of metadata. The h1 and title contain keywords and the main meaning of the page.

Uniqueness. The text is unique and citation is not the main component of the material.

Literacy. There are no errors in the material.

Structuring. The text contains lists, tables, headings.

Semantics: Key words or phrases must match the search query.

Relevance and updates. Algorithms more often raise new content in the search results.

Expertise. The articles contain quotes from authoritative experts with sources and authors indicated, which confirms the value and usefulness of the information for the reader.

Commercial
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